Complete step-by-step guide to launching your online store. From choosing what to sell to making your first ₨100,000. No experience needed.
Step 1
Pick a product or category you're passionate about AND that has demand in Pakistan.
Timeline: 1-2 weeks | Budget: ₨0
Step 2
Decide where you'll sell. Pakistan has several options:
Own Shopify Store
₨4,000-8,000/month | Full control | Better for branding
Best if: You want to build a brand
Daraz Pakistan
Free | 10-20% commission | Massive traffic
Best if: You want quick sales
Salla (Saudi Platform)
₨2,000-5,000/month | Growing in Pakistan
Best if: You want middle ground
Facebook/Instagram Shop
Free | Good for local market | Limited reach
Best if: Starting small
Timeline: 1-2 weeks | Budget: ₨2,000-8,000 (first month)
Step 3
Find reliable suppliers with good pricing and quality.
Timeline: 2-4 weeks | Budget: ₨30,000-50,000 (initial inventory)
Step 4
Offer multiple payment options for Pakistan market (crucial for conversions).
| Payment Method | Setup Cost | Commission | Notes |
|---|---|---|---|
| JazzCash/EasyPaisa | Free | 3-5% | Most popular in Pakistan |
| Bank Transfer | Free | 0% | Manual, slower |
| Stripe/PayPal | ₨5,000 | 2.9% + ₨30 | International, cards only |
| COD (Cash on Delivery) | Free | 10-15% | Most popular with customers |
Timeline: 1 week | Budget: ₨0-5,000
Step 5
High-quality product photos are crucial for conversions (can increase sales 20-30%).
Timeline: 2-3 weeks | Budget: ₨0 (DIY) or ₨5,000-10,000 (professional)
Step 6
Product descriptions drive conversions. Tell the story, highlight benefits, answer questions.
Formula (for each product):
1. Hook: "Perfect for..." / "Trending in Pakistan..."
2. Features: Material, size, weight, colors
3. Benefits: Why customer needs it
4. Use Cases: How to use, who should buy
5. CTA: "Add to Cart" / "Buy Now"
Timeline: 2-3 weeks | Budget: ₨0 (DIY) or ₨2,000-5,000 (copywriter)
Step 7
Decide how you'll deliver products to customers.
Self-Delivery
0% cost | Only for local area | Slow scaling
TCS/Gerry's
₨150-300/unit | All Pakistan | Most popular
Daraz Logistics
₨80-200/unit | If on Daraz platform
Local Courier
₨100-250/unit | City-specific | Negotiate bulk
Timeline: 1 week | Budget: ₨0-5,000 (account setup)
Step 8
Price too low = no profit. Price too high = no customers. Find the sweet spot.
Pricing Formula:
Cost + Shipping + 30-50% Markup = Selling Price
Example: Product costs ₨2,000, shipping ₨200 → (₨2,200 × 1.4) = ₨3,080 selling price
Timeline: 1 week | Budget: ₨0
Step 9
Launch is nothing without marketing. Use multiple channels for Pakistan market.
Social Media (FREE)
Instagram, Facebook, TikTok
Post 3-5x weekly, use local hashtags
Meta Ads
₨2,000-10,000/day budget
Target Karachi, Lahore first
SEO (Long-term)
Free but takes 3-6 months
Optimize product pages for Google
Influencer Collabs
₨5,000-20,000 per influencer
Find micro-influencers in your niche
Timeline: Ongoing | Budget: ₨5,000-50,000/month
Step 10
Get feedback, optimize, and grow.
Key Metrics to Track:
Conversion rate, average order value, customer acquisition cost, repeat customer rate, profit margin
Timeline: Ongoing | Budget: Reinvest profits
| Initial Inventory | ₨30,000 - 50,000 |
| Platform Setup (Shopify) | ₨5,000 - 10,000 |
| Product Photography | ₨0 - 10,000 |
| Payment Gateway Setup | ₨0 - 5,000 |
| First Month Marketing | ₨5,000 - 20,000 |
| Shipping Account Setup | ₨0 - 5,000 |
| Total Minimum Investment | ₨40,000 - 100,000 |
💡 Pro Tip: Start small. Test with 50 products on one platform. Don't spend ₨1M on inventory before getting first sales.
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